Most online marketers know ClickBank (and if you don't I'll explain exactly what it does just below) but few of you guys ever made money from it. Usually people sign up, check out a crappy product and wonder how it can actually make sales. Then, they try to throw some random traffic at it and seeing that nobody bought it, curse at the platform and call it crap. Sounds familiar?
2014 was the first year we tried to make some money off the platform and we ended up making $37,075 off it without trying very hard (ClickBank has always been considered as a secondary monetization method, so far, for our businesses).
2014 was the first year we tried to make some money off the platform and we ended up making $37,075 off it without trying very hard (ClickBank has always been considered as a secondary monetization method, so far, for our businesses).
I have good hopes to bring this number to around $60,000-100,000 this year, scaling some of the tactics I will be revealing bellow. But let's jump right in with a little catch up lesson, for those of you who don't understand what I'm talking about right now.
What is Clickbank?
While many people will call Clickbank yet another affiliate network, that's not all it is. The platform is more of a marketplace for product creators and affiliates to make money together without cumbersome paperwork of agreements.
A product marketplace for affiliates
As an affiliate, you can jump right in, create your unique affiliate links for thousands of products (more on that later) and start pushing traffic right away. You will also see your earnings in real time. It's free to join and there's no screening process. No cap or complicated metrics. It's basically a simplified affiliate network, open to anyone that wants to give it a shot. In case you want to try it out, simply go register on their homepage => clickbank.com
How to Pick the Right Product to Promote
1 – Brainstorming a niche– The first thing you need to do is think about what market you’d like to work in. Choosing a market related to your hobbies, skills, passions and experiences is an excellent starting point (after all, you’ll be spending a lot of time thinking about it!). Are you a cat lover? Have you had experience with a particular health problem? Did you ace languages at school? Do your friends come to you for relationship advice? Having an existing knowledge of a niche can be a big advantage when you come to marketing it, because it’s much faster and easier to write persuasive and credible copy for your sales pages when you know what you are talking about. So, have a scroll through ClickBank’s Marketplace and create a shortlist of niches you think you could effectively promote. Of course, ultimately you need to choose a profitable market over one that you simply like talking about, so these next steps will help you whittle your list down.
2 – Understand your customers– Let’s say you added ‘playing guitar’ to your niche list in Step 1. If you wish to pursue this idea further, then it’s very important that you understand (1)who in this niche is buying, and (2)what they are buying. The easiest way to delve into the minds of your market is by browsing forums related to your niche. This is a great way of finding out buyers’ needs, wants, and problems. For example, some people in the guitar market will be looking for free guitar sheet music; these people probably won't be interested in buying something from you. Others want to learn guitar fast so they can participate in an upcoming performance; these people are much more likely to want to buy something to help them achieve that goal. Reading guitar forums will help you absorb what matters most to people interested in playing guitar, which in turn will help you choose the best products to promote to them. Some other things to consider while you read: How can you target impulsive buyers in this market? How narrow is your niche? If it is too narrow you may find your target market is too small to make sales. If it’s too broad you’ll find it difficult to get your site ranked in search engines so prospects can find you.
3 – Selecting best-selling products– By now, you should have a good understanding of who your market is and what they are looking for. It’s now time to go back to ClickBank and search for some good products to promote that will meet their needs. ClickBank uses a measure called ‘gravity’ to represent how well each product sells, based on how many sales have been made and how recent these sales were. We recommend focusing on products with a gravity of 30+, because these products have a proven track record of selling well for a number of different affiliates. Once you get below a gravity of 30,the chances of wasting your time pushing a white elephant start to increase. A very high gravity (i.e. 100+) will generally indicate that there is a lot of competition in this niche. Don’t let that put you off. Competition is good because it means there’s lots of demand for products in that niche. It also means that there are potentially a lot of people with lists who you could form partnerships or JV’s (Joint Ventures) with. I should point out that sometimes a low gravity product can still be worth promoting – it might simply be new, or an undiscovered gem. So while gravity is a helpful indication of selling potential, you shouldn’t reject an otherwise high-quality product solely because of its low gravity score.
4 – Multiple Products– Ideally, you want to find a market that has multiple related products being sold through ClickBank. The reason for this is that if there is only one product available for the niche, even if it sells like hotcakes, you’ll almost certainly have a hard time competing with existing affiliates who are well-established in the market. The other advantage of multiple products is that it allows you to create a review page, increasing your chances of making a sale. For example, if you are selling a “learn guitar” product, by including a few other “learn guitar” products on the same page, visitors will feel they’ve completed the evaluation phase of buying and are now in a position to purchase.
5 – High Commission Percentage(65% or greater) – Let’s face it: you’re not going to get rich on $2 commissions. In order for your marketing efforts to be worthwhile,you need to promote high commission products – that is, products paying out at least $18 per sale. Keep in mind that from a seemingly high commission, you’ll need to deduct your advertising expenses (e.g. AdWords) as well as your time. Of course, if a product has a high dollar value, then a lower commission percentage will still be a good investment.
6 – Persuasive Vendor Pitch Page– Finally, don’t forget to take a long, hard look at the product’s sales page, since you will be relying on it to convert your HopLinks into commissions! Does it look convincing? Does it address the concerns of the market? Is it persuasive and credible, or does it sound over the top and unbelievable? Would you buy from a site that looked like that? Choosing the right product to promote is the first stage of being a successful affiliate marketer, and if you do it right, you can drastically improve your chances of earning a good income. But even if you get off to a good start, don’t just set up your offer page and forget all about it. Keep a close eye on your ClickBank reports, and using Tracking IDs to see what pages and products are performing the best so you know where to focus your efforts and resources.
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